If your Twitter (now called X) feed feels random or cluttered, following topics helps tailor your timeline around what matters to you. Instead of tracking hundreds of accounts, you can subscribe to interest-based categories, like business growth, AI news, or digital marketing, and get curated tweets from people you don’t even follow.
This step-by-step guide explains how to follow topics, hashtags, and trends in 2025, along with some hidden tricks to improve engagement and avoid common Twitter limits.
What Are Topics on Twitter (X)?
Topics are curated collections of tweets grouped by interests or keywords. When you follow one, X automatically shows related tweets, even from unfamiliar accounts.
You’ll find everything from technology and entertainment to brand growth and marketing strategy. For users who work on visibility or run campaigns, this feature works hand in hand with profile optimization, something also covered in detail in our post on making a Twitter account public.
How to Follow Topics on Twitter
On Desktop
- Log in to your X account.
- Click More → Topics.
- Explore suggested categories or use search.
- Hit Follow beside any topic that interests you.
Once added, you’ll start seeing “Tweets about [Topic]” in your main feed.
On Mobile (iPhone or Android)
- Tap your profile icon → Topics.
- Select Discover More to view trending subjects.
- Tap Follow next to a topic.
If the Topics section doesn’t appear, update the app or switch language settings to English (US). Sometimes topic visibility drops when a profile has reached engagement limits, so it’s worth checking our explanation of Twitter rate restrictions for clarity.
How to Follow Hashtags on Twitter
While Twitter doesn’t allow direct hashtag following, there’s a workaround:
- Search any hashtag (like #BusinessTips or #Startups).
- Tap the three-dot menu → Save Search.
Your saved search will keep showing fresh tweets from that hashtag. This helps marketers and brands track audience interests, an approach that pairs perfectly with keyword-based Twitter SEO.
And when you’re experimenting with engagement tactics, remember to maintain a clean audience by occasionally removing inactive or fake accounts. A simple cleanup using the steps in our bot follower removal guide keeps your account’s algorithm trust score high.
Managing or Unfollowing Topics
To stop seeing tweets from a topic, open More → Topics and choose Unfollow.
You can also mute irrelevant accounts or hashtags to fine-tune your feed.
Users managing brand accounts often do this alongside deactivating dormant followers, a process described in our resource about inactive Twitter accounts. Keeping your following list balanced improves topic suggestions automatically.
Finding the Best Topics to Follow
If you want better recommendations, explore the For You tab regularly and engage with tweets you genuinely like. The more specific your interests, the better X’s algorithm learns what to show you.
Marketers focusing on content visibility can combine this with smart username updates or keyword placement. Just avoid changing handles too often; it can disrupt recognition, the reasoning behind that is covered in our explainer on how frequently to update your Twitter username.
Tips to Improve Feed Relevance
- Create topic-based lists.
Add accounts that discuss the same niche. It works better than following everyone. - Mix and balance.
Follow a few professional topics along with casual ones. - Stay under limits.
Don’t mass-follow or unfollow topics too quickly; doing so may temporarily trigger restrictions. Our breakdown of Twitter follow limits explains these boundaries clearly. - Keep your bio aligned.
Profiles that mention relevant interests get smarter topic suggestions. If you need ideas, browse some creative Twitter bio examples for inspiration.
Troubleshooting Topic Visibility
If topics are missing from your account:
- Update your app to the latest version.
- Switch your region or language to English (US).
- Clear cache and log in again.
- Check whether your account hit message or action caps, which are explained in Twitter DM limit rules.
Also ensure your feed isn’t filled with irrelevant reactions. If likes and retweets clutter your timeline, you can adjust privacy using the method shared in our guide on hiding likes on Twitter, it helps keep your topic feed cleaner and distraction-free.
Why Following Topics Matters
- Better discovery: Twitter recommends more accurate tweets.
- Higher engagement: You interact with conversations that match your niche.
- Efficient learning: Perfect for creators tracking industry trends.
- Balanced privacy: You control what appears publicly while refining your interests.
Paired with smart audience management and avoidance of artificial growth tactics (see the analysis of buying Twitter followers), topic curation becomes a sustainable strategy to grow visibility naturally.
FAQs
Yes. Use the Topics tab or search bar, X will suggest categories automatically.
On the desktop, go to More → Topics. On mobile, tap your profile icon → Topics.
Not directly, but saving searches mimics the same effect.
Go to Profile → Topics → Discover More, and follow topics of interest.
Update your app, check region settings, and make sure your account isn’t temporarily limited.
Yes, X allows hundreds of topics, though a balanced mix performs best for engagement.
Final Thoughts
Learning how to follow topics on Twitter (X) helps simplify your timeline, filter noise, and focus on what really interests you. Whether you’re managing a personal account or building a brand, staying organized through curated topics, proper bio optimization, and regular cleanup ensures consistent organic growth.
The more you personalize your feed, the smarter X becomes, quietly adapting every tweet to your world.
Alex Bennett is an entrepreneur whose practical tips have helped thousands improve their careers and grow with confidence.